- Society as presently structured will continue to present problems for some of its members
- The media over-reacts to an aspect of behaviour
- People who supposedly threat social order folk devils
Stuart Hall
- Identity is ambiguous
- Identity is problematic
- The invisible nature of ideology
- Other
- Media seems to reflect but in fact they construct it
- Audiences read texts differently, some accept, some negotiate, some reject
Althusser
- We are already subjects, and as such constantly practise the rituals of ideological recognition
- The social practise of mis recognising themselves based on a consciousness
- The power of mass media recites in their ability too
Defleur
- The more one depends on the media, the more media will be important to someone
- The media has selective influences on people
Neale
- Genre are instances of repetition and differences
Judith Butler
- Identity is performed through your expression
- Gender is what you do, not what you are
Foucault
- Identity is a shifting temporary contruction
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